#BuckleUpDE clicks for Milford students

MILFORD — Students at all three elementary schools in the Milford School District shouted, “Buckle Up,” Thursday when they were visited by NASCAR driver Ross Chastain and Mar-Del Watermelon Queen Amy Wigglesworth.


The Chronicle/Jennifer Antonik

Mr. Chastain visited the students as a part of the #BuckleUpDE and #ProtectYourMelon campaign through Delaware’s Office of Highway Safety, joined by Melon1, Dover Motorsports and JHE Productions.

After students agreed to buckle up, they became official ambassadors of the #BuckleUpDE and #ProtectYourMelon program, Mr. Chastain said.

“It means when you get in the car, you have to be sure everyone is buckled up,” OHS Community Relations Officer said.

“As we all know, buckling up is something we want everyone to do. We want children to grow up in an environment where that is normal.”

Ms. Flowers said buckling up helps increase chances of surviving an accident by 50 percent.

“In trying to reach a new generation of drivers, we’re trying to save more lives,” she added.

Along with sponsoring Mr. Chastain for the May and September NASCAR Xfinity Series races in Dover, Ms. Flowers said the Office of Highway Safety is taking a unique approach to marketing their message this year.

“To reinforce our education, messaging and enforcement, 1.5 million watermelons distributed throughout Delaware will include OHS’ messages of ‘Protect Your Melon’ and ‘Buckle Up DE!,’” she said. “Watermelons are a delicious way to celebrate family, summer fun, and now, safe driving.”

Watermelons with stickers will be found throughout the state in grocery stores and farmers markets, she added.

“Our #BuckleUpDE and #ProtectYourMelon messaging is just one of the ways we are educating drivers on the importance of buckling up,” OHS Director Jana Simpler said.

“And not just front seat passengers — back seat passengers are just as much at risk when involved in a crash. We are urging motorists to continue to wear seat belts and make sure passengers are buckled up.”

Jennifer Antonik can be reached at mc@newszap.com

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