Protect Your Melon, Buckle Up DE serious messages for Delaware drivers

STATEWIDE – Last year more than half of victims in fatal crashes in Delaware were unrestrained.The Delaware Office of Highway Safety (OHS) hopes to lessen that number.

ohscarSupported by the Delaware Office of Highway Safety (OHS), local and state law enforcement personnel will participate in the national Click It or Ticket campaign in an effort to save lives through increased seat belt use.

Continuing its history of championing safe driving, OHS will also be sponsoring Ross Chastain for the May and September NASCAR Xfinity Series races at Dover International Speedway in the No. 4 Watermelon.org Chevrolet Camaro of JD Motorsports, Inc.

His watermelon-themed #ProtectYourMelon and #BuckleUpDE car will be very visible throughout Delaware this week as part of OHS’ media tour ash e visits elementary schools, grocery stores, and farmers markets.

ohsmelonsThe OHS #BuckleUpDE message and logo will be displayed on the No. 4 JD Motorsports Chevrolet Camaro for the Dover race on May 14 at 2 p.m.. Other marketing and promotion efforts include partnerships with Dover Motorsports, JHE Productions and Melon 1.

“To reinforce our education, messaging and enforcement, 1.5 million watermelons distributed throughout Delaware will include OHS’ messages of ‘Protect Your Melon’ and ‘Buckle Up DE!’ Delawareans will see the melons at their local grocery store and farmer’s markets throughout the state from May to early October,” said Lisa Flowers, OHS community relations officer. “Watermelons are a delicious way to celebrate family, summer fun, and now, safe driving.”

“OHS strives to educate and enforce safe driving habits throughout the state. We are thrilled to reconnect with the passionate NASCAR fans that identify with our ‘Buckle Up!’ message on a daily basis,” Ms. Flowers continued. “Buckle Up DE! as part of NHTSA’s Click It or Ticket campaign isn’t about the citations; it’s about saving lives. The spring NASCAR Xfinity Series race provides the opportunity to strengthen OHS’ message by reminding drivers and passengers to ‘Click It or Ticket It – Buckle Up!'”

The Office of Highway Safety (OHS) is committed to improving the safety of Delaware’s motoring public by focusing on behavioral traffic safety issues such as impaired driving, seat belt use, aggressive driving, child passenger safety, pedestrian and bicycle safety, motorcycle safety and teen driving issues.

“OHS hopes its ongoing education, messaging and enforcement can help reduce the number of victims in fatal crashes. Our #BuckleUpDE and #ProtectYourMelon messaging is just one of the ways we are educating drivers on the importance of buckling up. And not just front seat passengers – back seat passengers are just as much at risk when involved in a crash. We are urging motorists to continue to wear seat belts and make sure passengers are buckled up,” says Jana Simpler, director for OHS.

ohsChastain final hero card car pic_Page_2“Be especially diligent between 12 p.m. and 5 p.m., the timeframe for the highest number of crashes in 2015. Also, unrestrained crashes jump between 1 a.m. and 3 a.m.”

For more information on the Delaware Office of Highway Safety, its involvement with NASCAR and to stay up-to-date on news and announcements, follow OHS on Twitter – @DEHighwaySafe. For regular updates on all social media channels go to Facebook – ArriveAliveDE, Twitter – @DEHighwaySafe, and Instagram – @DEHighwaySafe, websites www.ohs.delaware.gov and http://www.arrivealivede.com/.

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